University Textbooks Communication & Journalism Books
Communication & Journalism
Interpreting Greek Tragedy: Myth, Poetry, Text
This generous selection of published essays by the distinguished classicist Charles Segal represents over twenty years of critical inquiry into the questions of what Greek tragedy is and what it means for modern-day readers. Taken together, the essays reflect profound changes in the study of Greek tragedy in the United States during this period-in particular, the increasing emphasis on myth, psychoanalytic interpretation, structuralism, and semiotics.
Communication & Journalism
Kindle Bestseller Publishing: The Proven 4-Week Formula to go from Zero to Bestseller as a first-time Author! (Influencer Fast TrackA(R) Series Book 5)
Self-Publish a #1 Amazon Bestseller in the next 30 Days!Sound to good to be true?Well, with the right strategy and proper research before you start, it is absolutely possible, even if:you are not a writerhave no marketing experiencedon’t have a large following yetAs a 12-time #1 Bestselling & Top 100 Business Author, Gundi knows a thing or two about writing & publishing bestsellers.All her books reached #1 within just a few days of publishing and over time, she developed aStep-by-Step, proven and easy-to-follow Systemthat helped many first time authors around the world reach #1 within weeks and even beat out famous authors like Tim Ferriss, Hal Elrod, John Grisham and Brian Tracy and - best of all - it can help YOU do the same!"Kindle Bestseller Publishing" is part of SassyZenGirl's INFLUENCER FAST TRACK series, that teaches Internet Marketing to total beginners.You might not think of Kindle Publishing as a marketing tool, but self-publishing is actually:One of the fastest, most efficient ways to build a following online!For your blog, your social media platforms, your business or any service you are offering.In addition, PUBLISHING on AMAZON offers the following BENEFITS:The Prestige of being a published - or even Bestselling - AuthorInstant Authority in your FieldNew clients and customers on auto-pilot who will trust you a lot more, because you have already proven yourselfPassive Income- Automatic List Building. Email marketing is widely considered the most powerful marketing technique of all, more than Facebook and Google Ads combined. Publishing a book on Amazon can help you build your mailing list on auto-pilot - and Amazon even pays you to do it…..This book will teach you STEP-BY-STEP how to go from zero to published - and Bestseller!“Kindle Bestseller Publishing” focuses on the Marketing aspects of publishing a book on Amazon and in particular, what it takes to reach Bestseller status - the “science” behind it.Important areas that will be covered include:Researching profitable Book IdeasUnderstanding Amazon’s Algorithm and how new readers can find youHow to optimize your meta data, including your book title to trigger Amazon’s algorithm to promote your book heavilyCategory and Keyword Research and how Bestseller ranking on Amazon worksHow to market your book during Launch Weekand much more….Are you ready to write and publish your first Bestseller?Then, scroll back up now and hit the BUY Button!
Communication & Journalism
Successful Self-Publishing: How to self-publish and market your book (Books for Writers 1)
Do you want to successfully self-publish in ebook, print or audiobook formats?There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile.Many authors are frustrated because there are so many options for self-publishing, and they don’t know which one to choose or what will be best for their book. Others spend thousands of dollars to publish and end up broken-hearted with the result.But it doesn’t have to be this way.I’ve spent over a decade self-publishing bestselling fiction and non-fiction books and in 2011, I left my day job to become a full-time author entrepreneur. I’ve made lots of mistakes along the way, but through the process of self-publishing over 30 books, I’ve learned the most effective way to publish and market your books. In this book, I’ll share everything with you.You will discover:What you need to know before you self-publishWhy self-publishing an ebook is a good ideaHow to format an ebookExclusivity and going directHow to self-publish an ebookWhy self-publish a print bookPrint-on-demand will change your lifeWhat you need to know before you printHow to self-publish a print bookWhat to do if you want help with the publishing processHow to self-publish an audiobookAfter self-publishingHow much does it cost to self-publish?How do you get paid when you self-publish?Book marketing principlesHow to market fictionHow to market non-fictionPlus, links to more useful resources. If you’re ready to successfully self-publish, then download a sample or buy now.Updated Edition for April 2021.
Communication & Journalism
Bread and Circuses: Theories of Mass Culture As Social Decay
Lively and well written, Bread and Circuses analyzes theories that have treated mass culture as either a symptom or a cause of social decadence. Discussing many of the most influential and representative theories of mass culture, it ranges widely from Greek and Roman origins, through Marx, Nietzsche, Freud, Ortega y Gasset, T. S. Eliot, and the theorists of the Frankfurt Institute, down to Marshall McLuhan and Daniel Bell, Brantlinger considers the many versions of negative classicism and shows how the belief in the historical inevitability of social decay—a belief today perpetuated by the mass media themselves—has become the dominant view of mass culture in our time. While not defending mass culture in its present form, Brantlinger argues that the view of culture implicit in negative classicism obscures the question of how the media can best be used to help achieve freedom and enlightenment on a truly democratic basis.
Communication & Journalism
5 Things Every First-Time Author Needs to Know: How to Publish a Book and Build Your Platform
A Blueprint for Becoming a Bestselling AuthorThis straight-talking how-to guide for authors explains how to reach more readers, make more money, and avoid the costly mistakes that most new (and seasoned) authors make when they publish a book. It's written specifically for new and aspiring non-fiction authors who want to leverage a book to build their platform, practice, and/or business and can be read in under an hour.Professional publishing coach and #1 bestselling author Geoff Affleck offers five insights for first-time non-fiction authors.You will learn how to:Decide on the topic that will attract the most readersBuild your email list by leveraging your bookCreate your book so it sells itselfPublish your first bookBuild a profitable business from your bookYou'll learn five ways to build your audience while you’re writing your book and the seven factors that you can control that will make your book successful:Craft a Catchy TitleCreate an Eye Candy CoverYour Book Description Is a Sales PageDo Your Keywords ResearchGet Your First 10 ReviewsChoose Your Categories CarefullySet Your Price StrategicallyDownload this quick and practical eBook today and take the next step to becoming a successful bestselling author.Publishing and marketing a book has a lot of moving parts that are unfamiliar to most authors—and that's where costly mistakes are made. Just reading the section on navigating Amazon's cavernous category system will make reading it worthwhile!Avoid the pitfalls that most new authors make and set your book up for the success you deserve. Download your copy today.
Communication & Journalism
Mastering Book Hooks for Authors: How to Capture Reader Attention and Book Sales in 30 Words or Less
Authors, what if one sentence is all it takes to grab a reader’s interest?Would you want to know the secret? Of course, every author desires to sell more books. That's the power of a hook. And, it just worked on you.A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more.Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest.Book marketing expert, Rob Eagar, has coached over 800 authors and helped both fiction and nonfiction books hit The New York Times bestseller list. In this concise guide, he skillfully explains:•How to create a book hook•The difference between fiction and non-fiction hooks•Where to use a book hook to maximize salesMastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook.Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.Do you have every book in The Author's Guide Series from Rob Eagar? It's the most comprehensive collection of marketing instruction for writers. Other books include:The Author's Guide to Email MarketingThe Author's Guide to Marketing Books on AmazonThe Author's Guide to Write Text That Sells Books
Communication & Journalism
The Psychology of Fake News: Accepting, Sharing, and Correcting Misinformation
This volume examines the phenomenon of fake news by bringing together leading experts from different fields within psychology and related areas, and explores what has become a prominent feature of public discourse since the first Brexit referendum and the 2016 US election campaign. Dealing with misinformation is important in many areas of daily life, including politics, the marketplace, health communication, journalism, education, and science. In a general climate where facts and misinformation blur, and are intentionally blurred, this book asks what determines whether people accept and share (mis)information, and what can be done to counter misinformation? All three of these aspects need to be understood in the context of online social networks, which have fundamentally changed the way information is produced, consumed, and transmitted. The contributions within this volume summarize the most up-to-date empirical findings, theories, and applications and discuss cutting-edge ideas and future directions of interventions to counter fake news.Also providing guidance on how to handle misinformation in an age of “alternative facts”, this is a fascinating and vital reading for students and academics in psychology, communication, and political science and for professionals including policy makers and journalists.
Communication & Journalism
Against Meritocracy: Culture, power and myths of mobility
Meritocracy today involves the idea that whatever your social position at birth, society ought to offer enough opportunity and mobility for ‘talent’ to combine with ‘effort’ in order to ‘rise to the top’. This idea is one of the most prevalent social and cultural tropes of our time, as palpable in the speeches of politicians as in popular culture. In this book Jo Littler argues that meritocracy is the key cultural means of legitimation for contemporary neoliberal culture – and that whilst it promises opportunity, it in fact creates new forms of social division.Against Meritocracy is split into two parts. Part I explores the genealogies of meritocracy within social theory, political discourse and working cultures. It traces the dramatic U-turn in meritocracy’s meaning, from socialist slur to a contemporary ideal of how a society should be organised. Part II uses a series of case studies to analyse the cultural pull of popular ‘parables of progress’, from reality TV to the super-rich and celebrity CEOs, from social media controversies to the rise of the ‘mumpreneur’. Paying special attention to the role of gender, ‘race’ and class, this book provides new conceptualisations of the meaning of meritocracy in contemporary culture and society.
Communication & Journalism
Remember the Hand: Manuscription in Early Medieval Iberia (Fordham Series in Medieval Studies)
Remember the Hand is available from Knowledge Unlatched on an open-access basis.