Business, Finance & Law Accounting Books

The Science of Getting Rich

Title: The Science of Getting Rich Binding: Hardcover Author: WallaceD.Wattles Publisher: Lits

Self-Publishing Books 101: A Step-by-Step Guide to Publishing Your Book in Multiple Formats: Volume 1 (Author 101 Series)

Self-publishing books has never been easier. With print on demand and eBook technology available to us, it has made the process of self-publishing available to anyone and everyone. And there does not have to be huge upfront costs either. However, there are certain steps to self-publishing that you need to know. We have been publishing books since 2008 and want to share what we have learned with you. In this book we cover everything from the different companies and costs, to copyright information and book design. You will learn how to: - Build a foundation for publishing success - Self-publish your book in multiple formats - Make other publishing decisions - And more! We invite you to come with us and take a walk through the step-by-step process to getting your book self-published. After all, if you can dream it, you can do it!

Learn to Speak Accounting: the fast and fun way for U.K. entrepreneurs and students to learn accounting in the real world, and the technology that drives it

Are you an entrepreneur who wants to know how to talk to investors and accountants in their language?



Are you an accounting or business student who's tired of poring over textbooks that send you to sleep?

Did you just pick this book up by mistake?

.....If so this book is for YOU!

Dan Hully picks apart how accounting is normally taught and put it back together in the most logical and approachable way possible. Learn to Speak Accounting teaches:

How to use the language of accounting to read financial statements and decipher the secrets of any business

The complex technical aspects of double entry bookkeeping and the accruals basis taught from a new and fresh perspective

An insider look at the how accounting works in practice, something the theory-focused textbooks overlook

An up to the minute look at the very latest tips and tricks made possible by advances in cloud accounting software

WARNING: This is not a textbook. The friendly language makes it feel like its your best friend sitting next to you and teaching you accounting.

Whether you're an entrepreneur looking for an introduction to the basic concepts of finance, or a student seeking to avoid the tedium of the textbook Learn to Speak Accounting is the perfect resource for you.





About the author:

Dan Hully is one of a rare breed of chartered accountants who combines the technical diligence of his profession with an entrepreneurial flair for continuous innovation. When not cycling or enjoying fine ales he can be found working on his own business or helping his clients leapfrog their competitors.

"Dan Hully takes a traditionally dull subject and drags it kicking and screaming into the 21st century. A must read for entrepreneurs and students of finance."

I Will Teach You Excel: Master Excel, surpass your co-workers, and impress your boss!

Ever get passed up for a promotion or pay increase and wonder, "why didn't I get it"? Ever wonder if your skills are good enough to compete in today's crowded job market? You work hard, go above and beyond and still can't seem to get noticed. Many of today's jobs require that you be familiar with Microsoft Excel. How can you become proficient at Excel when companies aren't willing to teach you this valuable skill?

This leaves many people trying to learn as they go and never quite feeling 100% comfortable with the program. What's worse, most people haven't even scratched the surface of Excel's potential, even if they've been using it for years. If you feel this way, you're not alone.

Think about this for a second; what will your career look like in a year if you don't take action today and improve your Excel skills? How about five years from now? Unless you take matters into your own hands things may not look much different.

According to a recent Wall Street Journal article, people who show proficiency in Microsoft Excel and other common office applications earn, on average, 13% more than those who don't. For most people this could mean tens of thousands of dollars over just a few years, and this doesn't even factor in lost promotions and job offers. Can you afford to leave so much on the table as a result of maintaining the status quo?

I've experienced this transformation in my career and can tell you first hand how it has helped me. When I was fresh out of college and working my first accounting job my manager asked me to complete a project that involved using VLOOKUPS. I enthusiastically obliged, walked back to my desk, and proceeded to panic. I tricked myself into thinking that I was an excel expert only because I knew a few formulas, my limited knowledge only scratched the surface. I turned to a college buddy for help; Google. I eventually managed to learn what I needed, after a lot of time and energy.

I've climbed the ladder and worn many hats since then. I can't say that the opportunities I've earned in my career are solely due to my increasing Excel proficiency. What I can definitely say is that Excel has earned me more opportunities to prove myself to management than waiting for opportunities to materialize on their own.

That's why I decided to write this book. My goal is to take you from Excel novice to master in the shortest time possible. I wrote my book specifically for the busy professional, in an easy to read manner that gets straight to the point and teaches the meat of Excel. I wrote this book for you.

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I have helped many people improve their careers through Excel and now it's your turn. Here is what you get when you download my book:

-18 chapters of the most useful Excel techniques that will immediately take your skills to the next level

-Practical use cases plus downloadable workbooks so that you can take what you learn and feel, first hand, how to apply those skills to real world scenarios

-A FREE copy of my latest book on Google Sheets so you can stay ahead of the curve

You're at the point of decision. You can either continue down the path of least resistance, the path you have already been traveling, or you can choose the road less traveled. The path of least resistance will probably result in you getting the same outcomes you've always received.

But if you want something different to happen, if you want to change the direction of your career you're going to have to do something different. Make a choice now, pursue new outcomes.

5-Minute Marketing for Authors: Get More Sales for Your Books in Just 5 Minutes a Day

Spend just 5 minutes a day promoting your books to bestseller status! Are you a published author looking to promote your book or books? Are you hoping to publish a book soon and wondering how you are going to promote your new book? Do you have a "day job" and not enough time to promote your books, even though you want your books to become your "day job"? If you have books to promote and no time, this book can help. Inside you will find: - an explanation of book promotion strategies that can take only 5 minutes a day to perform - a list of "to do" items that are recommended to be completed before you start the 5-minute marketing plan - a 90-day marketing plan for your book that only takes 5 minutes a day to complete, and - a customizable Word template so that you can create your own 90-day, 5-minute marketing plan! Order your copy today and sell more books in just 5 minutes a day!

Auto Enrolment: The Essential Guide to Workplace Pensions for Small & Medium Businesses

This year is the biggest so far for the small and medium-sized businesses enrolling their staff into a workplace pension. Picking up all the knowledge you need to make things run smoothly and avoid hefty fines has never been more crucial.

This new free eBook from workplace pension provider Smart Pension will help you go from auto enrolment novice to seasoned pensions pro in one easy step. It offers a great insight into the practicalities of running a successful pension scheme - and is a very readable companion for founders, HR staff and those advising firms that are going through enrolment.

The book includes:

- Top tips for choosing the right auto enrolment package

- Concise expert analysis from industry leaders

- A simple checklist

- Time-saving hacks to make life easier

- Practical tips for ensuring success into the future

www.autoenrolment.co.uk

Financial accounting and reporting

This 12-hour free course introduced the basic terminology, purpose and different types of financial accounting, and the role performed by accountants.

9X NON FICTION BOOK TEMPLATES: 9 Copy Paste Templates for Writing Your Next Non Fiction Book

Get 9 copy paste templates for writing your non fiction book

If you're a beginner and you want to write a book, and you don't know where to start.

Then this book is a must!

You'll learn 9 non fiction templates that you can follow that will serve as a "map" for your next book.

Download, Read and Apply this today!

Why 99% Of Websites Fail To Engage Customers…: And How To Be In The Top 1%

Why 99% Of Websites Fail To Engage Customers... And How To Be In The Top 1%

The methods explained here will help you create a compelling website that will differentiate your business from the others out there. The [FREE] Video Training Series included with this book is loaded with proven tips on how to drive the right traffic to your newly enhanced site. Free for you to implement: https://hotclicks.leadpages.co/free-adwords-video-training-2/ (Please copy and paste URL to get instant access)

Advertisers have it tough. Whether you're a small business owner getting started, or an established player in online advertising, getting your message out there has never been more competitive.

The good news? For advertisers who know what they're doing, it has never been more lucrative either.

In today's world, there are thousands of advertisers making a great living from having created well-structured websites. There are also tens of thousands making enough money to pay off some bills, or pay for their holiday, or maybe buy that new car.

But for those of you just getting started, or for those of you who are struggling to get of the ground, these figures are really meaningless.

The only thing that matters is what YOU can do to take charge of your own destiny.

Step-by-Step Stupidly Easy Course on How to Make Six Figures Through Amazon Kindle Publishing Exposed

Step-by-Step Stupidly Easy Course To Make Six Figures Through Amazon Kindle Publishing With Pictures!

Videos For All Modules & Special Report on 'How to Get Your Great Kindle Book Without Waiting Weeks OR Months And Without BIG Price Tags' Are Available for FREE in the Start of the Book

The ONLY Kindle Publishing Complete Course Book Backed by Lifetime Support & Money Back Guarantee

No-Technical knowledge required - Step-By-Step Instructions With Pictures

I Personally Believe Kindle Publishing Should Be Fun, Profitable And Very, Very Easy But Be Warned, It Can be Very Addictive!

Kindle publishing doesn't have to mean fifty-dollar royalty checks and hours spent updating countless Facebook pages all so that a couple hundred people may or may not grab a free copy of your book.

Kindle publishing can actually be the most magical thing of all to writers: the chance to have a lucrative self publishing career doing the thing they love most.

In this book, I am going to teach you methods and secrets that I've used to create, publish and market over 150 Kindle books within only a few short months and earn a full-time 6 figure passive income from.

This book is a must-read for every writer, author, publisher and literary agent. Whether you're considering publishing a book for the first time, or you're a long-time veteran, this book will help you take your self-publishing to the next level.

This method WORKS. It not only works for me, but also for my clients that I have trained over the past 3 months. People have paid me over $2000 to learn this information from me through 1-on-1 Skype Coaching. This book contains all of the secrets that I share with my clients for such a high price.

Here is the ultimate list of all topics covered inside this book:



o Focus and Mindset is Key to Success

o What is Kindle & Kindle Publishing?

o Why Do You Want To Get Into Kindle Publishing?

o How to Succeed In A HUGE Way with Kindle Publishing

o Market Research - Amazon Search Method

o Market Research - Amazon Bestseller Method

o Over 50+ Potential Niches and Related Keywords

o Don't Worry If You Can't Write

o Ghostwriter Can Do More for You

o Where You will Find Ghostwriters - Template Included

o Give Your E-book a Killer Cover- Template Included

o Creating Your Own Attractive Covers

o Formatting Book for Amazon Kindle

o Super Effective HTML Formatting Tags for the Description of Your Book

o 7 Steps To Get Your E-book On the Amazon Kindle Store

o Ranking Your E-book on Amazon Kindle

o Professional Kindle Promotion - The Beginning

o Professional Kindle Promotion - The End

o 3 Top-Notch Strategies for Getting a lot of Amazon Reviews

o Strategically Promote Your Book with KDP Select

o KDP Promotion Enhancement Secrets for Huge Number of Downloads

o Advanced Secrets for Expanding Your Profitability & Sales

This book provides a lot of practical information that will help you to be able to create, publish and market your Kindle book fast... and start making money from it!

I have sincerely put everything I know about Kindle publishing into this book. My hope is it helps you accomplish, what I've been able to accomplish.

Let me Repeat, This is The ONLY Kindle Publishing Complete Course Book Backed by Lifetime Support & Money Back Guarantee

Take action today and buy this book so you can start making passive income online through my Kindle publishing method for a limited time discount.

Simply click the "buy" button on this page and you'll easily be able to read this book from your computer, Kindle device, tablet or smart phone.

Europe after the Minotaur: Greece and the Future of the Global Economy

Syriza's victory in the Greek general election in January 2015 is a truly historic and profound event - the first government of the radical left in Europe since World War Two. In this short ebook, extracted from the updated edition of The Global Minotaur, Yanis Varoufakis, the new finance minister of Greece and a Syriza MP, outlines his economic and political thinking and how he believes Europe can move beyond cuts and austerity.

Varoufakis shows how today's crisis in Europe is one inevitable symptom of a global 'system' which is now as unsustainable as it is imbalanced. With powerful clarity and conviction, he lays out the options available to us for reintroducing reason into a highly irrational global economic order.

This is a unique insight into the thinking of a key figure in the Syriza government, who is set to become a hugely influential figure in European politics.

One-Problem Writing: A Writer's Guide To Speed-Writing Helpful Non-Fiction Books And Earning Money In 7-Days Or Less

How To Speed-Write Amazing, One-Problem Books For Profit!There are so many people out there who are looking for simple, quick solutions to their problems. They don't need long, drawn-out books or courses... they need simple, easy-to-follow books that give them a direct solution to a problem they are passionate about. That's what you're going to give them...whether you consider yourself to be a writer or not

Easy, Short, High Quality Guides To Solving Problems-- People Will LOVE Your BooksYou can easily write profitable books that will solve problems for people. You can publish these books on Amazon Kindle or on your own domain!

Write A Short, Profitable Book In 7 Days Or LessThe great thing about these highly-focused books is that they are REALLY fast and easy to write. You can go from idea to profit as early as this week. The books you'll write will really help people, so it's a win-win situation.

Download Your Copy, Today!I've written a huge number of these great one-problem books and it's a fantastic business model. Whether you're a writer looking to make some extra money or you're a businessperson looking for a new way to build your income while helping people at the same time, you really can't go wrong with One-Problem Writing. Download your copy, today!

Kitchen Table Businesses (FREE TASTER): Starting a craft, food, fashion or gardening company from home

***This is a FREE TASTER of 4 top COUNTRY LIVING business books***

What better way to earn a living than by doing something you love? That's the position you could be in by following the steps and tips offered by our expert authors in this eBook!

The four books sampled in this ebook (Turn Your Talent into a Business, Cook Wrap Sell, Design Create Sell and Design Grow Sell) have all been produced in partnership with Country Living Magazine after witnessing the success of the Kitchen Table Talent Awards, the most popular competition run by the magazine, as well as sell-out audiences at the Country Living Spring Fair for talks on how to turn a hobby into a business. The team at Country Living know their readers have bags of talent; what was becoming increasingly clear is how many of them are considering turning that talent into turnover!

This eBook is a taster of the wealth of advice, knowledge and inspiration that can be found in this series of books - it will highlight six people who are successfully earning a living from what started as a hobby or skill, and will also show you essential information, such as the must-do's for setting up your company, how to manage the costs and funding, how to build your brand and also how to do effective PR and promotion.

There has never been a better time to become your own boss. You could even start up whilst holding down the day job, on a bootstrap of a budget and in the knowledge that you are not alone.

Email Etiquette: Netiquette for the Information Age

Email, you would not be without it. But do you know how to use it without annoying people? This short easy guide gives you the simple do's and don'ts. First published in 2000, this guide has been widely praised for its simplicity and ease-of-use. Let it work for you. Also contains a handy reference for commonly used acronyms and emoticons.

Organisations and management accounting

This 12-hour free course explored the nature of organisations, their objectives and structure, and environmental factors that impact on them.

How to Write a Book From Outline to Finish Line: 10 Simple Ways to Outline Your Nonfiction Book

Are you looking for tips on writing a book? In this book, I share strategies on how to write a book from outline to finish line. My focus is on writing nonfiction books because I have personally written 35+ nonfiction books and have developed a system that works for me.

There are literally endless possibilities for the books you can write and publish. I look forward to helping you move forward so you can finish writing and publishing your nonfiction book.And the benefits of publishing your Kindle book can last a lifetime. Here are just a few of the benefits possible to you as a Kindle author:CredibilityAuthority in your nicheExposure for your businessReach more people with your message (even internationally)Get leads for your business, 24/7, on autopilotFind new clients for your servicesDiversify your incomeAnd more!Learn these 10 strategies to outline your book AND 3 ways to write your book so you can cross the finish line to publish your nonfiction book.

How the Euro Was Saved

A vivid and authoritative account of how the eurozone crisis was laid to rest but left a sullen Europe in its wake. This ebook expands and updates an investigation published by the Financial Times in 2014. Peter Spiegel, the newspaper's bureau chief in Brussels, takes the reader deep into the corridors of power to tell a piece of history that will go down as one of Europe's defining moments. How the Euro was Saved is required reading for anyone with an interest in European history and current affairs and follows in the footsteps of the FT's best selling ebook, If Greece goes...

Ground Rules for Writers: A QUICK AND EASY REFERENCE GUIDE FOR ALL THE PAINFUL PUNCTUATION, GHASTLY GRAMMAR, AND PESKY SOUND ALIKE WORDS, FRACKING UP YOUR ... (Your Easy Writing Reference Series Book

The Ground Rules for Writers

is a quick and easy reference guidefor writing your best fiction or non-fiction.

This guide is an excellent resource for solving all the pesky details messing up your hard work.

Fully Indexed with a detailed lists of common words that are confusing to use, and may be encountered in reading and speech.

The Ground Rules for Writers provides strategies for differentiating words that are close in meaning, usage, and sound. There are also rules for non-words that could puzzle anyone, even your grade two spelling teacher!

Punctuation may be at risk of extinction, but misplaced periods or commas can make your writing difficult to read or even appear unskilled. Check out our handy rules and put the punctuation exactly where it belongs.

The Ground Rules for Writers also delivers key rules for great Composition, enabling you to create your work with proper word usage and sentence structure. The truth is, the fewer grammatical mistakes, the better your readers will understand your work and the more they will enjoy your effort!



The Ground Rules for Writers is suitable reference text for anyone who has been out of school for some time or where English is a second language.

Book Idea Generator: How to Find a Profitable Niche & Generate Non-Fiction Book Ideas

Book Idea Generator: How to Find a Profitable Niche Generate Non-Fiction Book Ideas

Are you struggling ato come up with ideas for your next book?

Want to know the best niches?

TURN YOUR MIND INTO AN IDEAS MACHINE AND FIND YOUR NEXT PROFITABLE NICHE!

This book will focus your mind and help generate hundreds of ideas for your next book.

Book Idea Generator will demonstrate how you can release killer ideas for your next book.

In my view, the best way to create a great PASSIVE INCOME for yourself nowadays is to create CONTENT and lots of it.

But sometimes it feels like everyone else has all the good ideas and it can seem like all the profitable niches are taken!



Complete with 3 worksheets, you're sure to find the niche that's right for you. You'll learn:



How to stir your creative juices to constantly think up new book ideas,

How to validate and evaluate your ideas for maximum profit,

How to find the most profitable niches

So let this book be your guide and your tonic for releasing those brilliant ideas that are just itching to come out.

You already have your idea - you just need to know how to release it!

ACT NOW! Click that orange BUY button at the top of this page!

Then, you can immediately start reading and benefiting from the great ideas in Book Idea Generator on your Kindle device, computer, tablet or smartphone.

100 of Your Toughest Business Emails: Solved: Plug and Play Ideas From a Seasoned Corporate Communications Manager

Even the savviest office workers struggle with awkward, sticky and downright tricky business emails. How do I politely tell a colleague that their request isn't my job? What do I say when I'm behind schedule or over budget? What if I hate working with that person? "100 of Your Toughest Business Emails: Solved" has all these answers, and more, from an experienced Corporate Communications Manager.

Most business people, aside from executives, don't have the luxury of leaving their most critical business emails in the hands of trained professionals.



What about the rest of us?



In "100 of Your Toughest Business Emails: Solved: Plug and Play Ideas From a Seasoned Corporate Communications Manager", author Megan Sharma draws on her years of experience as a professional ghostwriter for a fast-paced IT company to help others who may struggle with word choice in business emails.



The language of corporate America is complex and often filled with potential landmines, which Sharma helps readers stealthily avoid.



"100 of Your Toughest Business Emails: Solved" outlines questions to ask yourself before hitting 'Send', and provides concrete examples in six categories:

1.The Work

2.Spill It! (Questions)

3.Survey Says... (Answers or Statements)

4.Co-Workers

5.Gripes (Complaints)

6.All the Feels (Feelings)



Readers need only find the sentiments for what they wish to say and then choose an appropriate alternative from Sharma's curated lists.



For anyone who sends email in our ever-globalizing working world, this is crucial guide.

**Bonuses for Email Subscribers**

Megan Sharma offers her weekly email subscribers exclusive content and bonuses, including a downloadable, printable version of this book.

Simply print a copy, stash it in your desk, and pull it out any time you need some help with wordsmithing.

Visit www.megansharma.com/freestuff to sign up.

Challenges in advanced management accounting

This 15-hour free course examined strategic management accounting and selected concepts and techniques, and considered challenges it might address.

Smashwords Style Guide - How to Format Your Ebook (Smashwords Guides 1)

The Smashwords Style Guide has helped indie authors produce and publish over 130,000 high-quality ebooks. 200,000 copies of the Smashwords Style Guide have downloaded!

This guide offers simple step-by-step instructions to create and format an ebook using Microsoft Word.

The Smashwords Style Guide is required reading for any author who wants to distribute their book via Smashwords to major ebook retailers such as the Apple iBookstore, Barnes & Noble, Sony, Kobo and Diesel.

Authors and publishers who don't yet use Smashwords can still benefit from the Guide. It provides detailed information on how ebook formatting is different from print formatting, how to create a reflowable ebook, and it offers step by step illustrated instructions on how to tame the beast of Microsoft Word.

INSIDE THE SMASHWORDS STYLE GUIDE

GETTING STARTED

Welcome to Smashwords!

Do-it-yourself, or hire help?

Good formatting examples

What Smashwords publishes, what we don't publish

Five common formatting mistakes to avoid

How Smashwords publishes books

How Smashwords distributes books

How ebook formatting is different from print formatting

How we convert your book into multiple ebook formats

The three secrets to ebook formatting

How to avoid (and fix) AutoVetter errors

Introduction to Meatgrinder conversion system

Your required source file

Understanding the different ebook formats

FREQUENTLY ASKED QUESTIONS

FORMATTING

Pre-Prep

Making Word Behave

Step 1: Make a back up

Step 2: Activate Word's Show/Hide

Step 3: Turn off Word's "AutoCorrect" and "AutoFormat" features

Step 4: Eliminate text boxes

Step 5: The Nuclear Method

Formatting

Step 6: Unify Manuscript around Normal paragraph style

Step 7: Managing and modifying paragraph styles, fonts

Step 7a. How to choose the best paragraph separation method (first line indent or block?)

Step 7b: How to implement your chosen paragraph separation method

Step 7b-a: How to define a proper first line indent

Step 7b-b: How to define trailing "after" space for block paragraphs

Step 7b-c: Special tips for poetry, cookbooks and learning materials

Step 7b-d: How to define proper line spacing

Step 8: Check your normalized text

Step 9: Why you should never use tabs or the space bar for indents

Step 10: Managing paragraph returns

Step 11: Managing hyperlinks

Step 12: Designating chapter breaks, page breaks, section breaks

Step 13: Working with images

Step 14: Text justification

Step 14a: Centering text

Step 15: Managing font sizes

Step 16: Style formatting, symbols and glyphs

Step 17: Headers and footers

Step 18: Margins, page sizes and indents

Step 19: Add the Heading style to your Chapter headers (optional)

Building Navigation

Step 20: Building navigation into the manuscript

Step 20a: Creating the NCX

Step 20b: Creating the linked Table of Contents

Step 20c: Advanced link building (Footnotes, Endnotes)

Step 20d: Troubleshooting and testing

Front Matter

Step 21: Front matter

Step 21a: Blurbs (optional)

Step 21b: Title and copyright page (required!)

Step 21c: Add a Smashwords license statement below copyright page

The End of Your Book

Step 22: The end of your book

POST-FORMATTING

Step 23: Preparing your cover image

Step 24: Review requirements for Premium Catalog distribution

Uploading Your Book to Smashwords

Step 25: How to upload your book

Step 26: How AutoVetter works

Step 27: After you publish - check your work

Step 27a: Check for EPUBCHECK compliance (important!)

How to Market Your Book

Step 28: Read the Smashwords Book Marketing Guide (also available at Amazon)

Step 29 Read The Secrets to Ebook Publishing Success (available at Amazon)

Helpful Resources

Send Feedback

About the Author

APPENDIX

Keyboard shortcuts (save hours with these tricks!)

Revision: June 16, 2012

Introduction to the context of accounting

This 4-hour free course introduced the basics of accounting, from its historical beginnings to the objectives of modern day accountants.

Secrets to Ebook Publishing Success (Smashwords Guides 3)

"This book actually made me cry at the end and that is unusual for a non-fiction book. It just gave me the validation as a writer that I've never had before. Seldom do I run across other writers in person and so reading Mark's book really was a confidence booster. I recommend this book to all writers especially those who are new. It's the added boost we all need to see our little "babies" rise from the literary crib to adulthood."

~ 5-star Review by: Kathleen Morris on Sep. 27, 2012 at Smashwords

Learn the 30 secrets of the bestselling self-published ebook authors. Learn how to make your book more discoverable and more desirable to readers. Learn how to reach readers around the globe at Amazon and other major retailers.

This updated 2013 edition of The Secrets to Ebook Publishing Success has already helped tens of thousands of self-published ebook authors publish more professionally and with greater success.

This ebook is a must-read for every writer, author, publisher and literary agent. Whether you're considering publishing a book for the first time, or you're a long-time veteran, this book will help you take your self-publishing to the next level.

Includes a comprehensive glossary of e-publishing terms. No technical experience necessary!

A great companion to Mark Coker's other popular e-publishing guides, The Smashwords Style Guide (how to format and publish an ebook) and The Smashwords Book Marketing Guide (how to market any book for free).

Share the secrets. Enjoy!

Table of Contents

Preface

Introduction

The Secrets

Secret 1: Write a great book

Secret 2: Pinch your pennies

Secret 3: Create a great ebook cover

Secret 4: Practice metadata magic

Secret 5: Write another great book

Secret 6: Build reader trust

Secret 7: Embrace your obscurity

Secret 8: Spend your time wisely

Secret 9: Maximize distribution

Secret 10: Avoid exclusivity

Secret 11: Give (some of) your books away for FREE

Secret 12: Understand the algorithm

Secret 13: How retailers select titles for feature promotion

Secret 14: Patience pays

Secret 15: How books develop (the four behaviors)

Secret 16: Trust your customers and supply chain partners

Secret 17: Platform building starts yesterday

Secret 18: Architect for virality

Secret 19: Tweak your viral catalysts

Secret 20: Optimize discovery touch points

Secret 21: Practice the never-ending book launch

Secret 22: Think globally

Secret 23: Study the bestsellers

Secret 24: Develop a thick skin

Secret 25: Think beyond price

Secret 26: Pricing Strategy: Unit volume is a lever for success

Secret 27: Ebook publishing is easy, writing is difficult

Secret 28: Define your own success

Secret 29: Leverage preorders to increase sales

Secret 30: Share your secrets

Appendix I - Glossary of E-Publishing Terms

Appendix II - Special acknowledgements for beta readers

Appendix III - Credits

Appendix IV - Reproduction rights (how to distribute this book freely)

Spot Financial Shenanigans: Easy Steps To Fraud Detection For Individual Investors

SPOT Financial Shenanigans

This Book Is Designed For Novice Individual Investors Who want invest successfully in public companies but want to learn to mitigate risks

If you, as individual investors, want to preserve your wealth you need to separate junk companies from solid ones. You need to look at a company as a whole, and not concentrate only on one of its aspects. You cannot expect to make an informed judgment while looking one aspect of a company. Some of you will concentrate on analyzing the financial numbers disregarding pertinent company's press releases that can influence these numbers, or statements that are in the financial reports. Some of you will decide that PE (Share Price to Earning) and income are the only numbers you need to decide if a company is a good investment.

What many of you miss, professional investors look at a prospective investment from very angle to ensure that they don't get blind spotted. They look at the numbers you look at, but also at anything that may contradict the number, insignificant it may be. They know accounting is far from being a science like Math or Physics, but a field where subjective judgments play a role on how the numbers are calculated or presented. In fact, some factors like accounting practices, press releases, CEO statements and actions, lawsuits, and the number of clients can have a considerable influence on the company bottom line.

While you as individual investors cannot replicate some due diligences performed by professional investors, such as going to companies directly and checking their investment, you can mitigate 95% of the risk of investing in a company that uses financial shenanigans to lure you like a lamb.

What You Will Learn In This Book?

Spotting Financial Shenanigans requires mostly knowing how to read between the lines. Press Releases, and news contains the smoke, while Financial Reports contain the fire

oA press release can provide more info about a company health than you think.

oA PE has little value without additional context. I should know, during the Tech Bubble, TV Financial Personality and their guests were explaining why a PE of 100 was the new norm, and why we should by more and more.

oA CEO action or inaction can also provide red flags to invest or not. Peter Lynch, the great investors in the 90's, stated that the flashiness of CEO discouraged him from investing.

oAuditors' opinion and footnotes contain more useful hints about financial warnings than you may believe.

oCash is king, even for companies.

oGet a company fair value.

Why I Wrote the Book on Financial Warnings for Individual Investors?

Wall Street and Professional Investors, for good reasons, have no incentive to inform individual investors about the financial risks related to fraud or shenanigans. They know that the last one that keep the hot potato is the one to lose.

From all the work I have done in the last 15 years in equity market, and from my interest in reading investment books for professional investors, and individual investors, I noticed that individual investors are rarely told about the real risks with investing in public companies. Individual investors assume wrongly that SEC, financial TV programs, and financial newspapers are looking after their interest, that all the regulations out there deter unethical or criminal behaviors. Unfortunately, when a lot of money is at stake, wrong doers will always find a way to sub convene the law, and deceive others.

Table of Content:

PREFACE

INTRODUCTION

QUALITATIVE (SMOKE)

Press Releases

Financial Reports

QUANTITATIVE (FIRE)

Free Cash Flow

Debt to Equity

Receivable and Inventory

Quick Ratio

Qualitative of Income Ratio

FAIR VALUE CALCULATION

Capital Asset Pricing Mode

Projected Company Stock Price

CONCLUSION

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